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Predictive Lead Scoring

Score leads based on firmographics, behavior, and engagement patterns

❌ The Problem

  • →All leads treated equally regardless of quality
  • →Manual qualification is inconsistent
  • →High-value leads get buried
  • →MQL definitions are arbitrary
  • →Sales wastes time on bad-fit leads

✅ The Solution

  • →Multi-factor scoring model evaluates every lead
  • →Firmographic and behavioral signals combined
  • →Scores update in real-time with new activity
  • →MQL threshold triggers automatic routing
  • →Sales focuses on highest-potential leads

How It Works

1

Lead Created

Initial score from firmographics

2

Activity Tracked

Behavior adds/subtracts points

3

Enrichment Applied

Additional data sources

4

Score Updated

Real-time recalculation

5

Threshold Hit

MQL status triggered

Key Features

Multi-factor scoring model
Firmographic scoring
Behavioral scoring
Engagement scoring
Real-time updates
Score decay over time
MQL threshold automation
Score transparency
Model performance tracking
A/B testing capability

Works With

HubSpot
Salesforce
Clearbit
6sense
Marketo
Pardot
Slack
Zapier

Don't see your tool? We integrate with 100+ platforms.

Perfect For

Demand Gen Teams

MQL optimization

Sales Development

Lead prioritization

Marketing Ops

Scoring model management

Pricing

$1,797

One-time setup + configuration

Optional: $300/month ongoing maintenance & optimization

Includes updates, new rules, performance monitoring, and support

Custom configuration tailored to your workflows

Integration with your existing tools

Testing, training, and documentation

30 days post-launch support

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