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Email Engagement Scoring

Track email opens, clicks, and replies to score engagement automatically

❌ The Problem

  • Sales reps manually track email engagement across multiple threads
  • Hot leads get lost in the noise of low-engagement prospects
  • No visibility into which prospects are actually reading your emails
  • Teams waste time following up with unengaged leads
  • No data-driven insights on email campaign effectiveness

✅ The Solution

  • Automatic tracking of opens, clicks, and replies
  • Engagement scores calculated in real-time
  • Hot lead alerts sent to Slack when engagement spikes
  • CRM automatically updated with engagement data
  • Prioritize follow-ups based on engagement levels

How It Works

1

Email Activity Tracking

Track opens, clicks, and replies across all email campaigns

2

Score Calculation

Algorithm calculates engagement score based on activity

3

CRM Update

Scores automatically synced to contact records in real-time

4

Hot Lead Alerts

Slack notifications when engagement crosses threshold

5

Trigger Workflows

Auto-assign hot leads or create follow-up tasks

Key Features

Email activity tracking (opens, clicks, replies)
Engagement score calculation with custom weighting
Hot lead identification and alerts
Sales alert triggers to Slack or email
CRM auto-update with engagement data
Time-decay scoring for recent activity
Campaign-level engagement analytics
Integration with email sequences
Custom scoring thresholds per campaign type
Historical engagement trend tracking

Works With

HubSpot
Outreach
Slack
Gmail
Salesforce
Apollo
n8n
Webhooks

Don't see your tool? We integrate with 100+ platforms.

Perfect For

Outbound Sales Teams

Identify hot prospects from cold email campaigns

SDR Teams

Prioritize follow-ups based on engagement signals

Marketing Teams

Track campaign effectiveness and MQL handoff readiness

Pricing

$1,500

One-time setup + configuration

Optional: $200/month ongoing maintenance & optimization

Includes updates, new scoring rules, performance monitoring, and support

Custom engagement scoring model for your business

Integration with your email and CRM tools

Alert and notification setup

30 days post-launch support

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