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Lead Routing & Assignment

Automatically assign leads by territory, industry, score, and availability

❌ The Problem

  • Sales reps manually assign leads, wasting 5-10 hours/week
  • Leads sit unassigned for hours, killing conversion rates
  • Uneven distribution leads to rep burnout and missed quotas
  • No visibility into who's working which leads
  • High-value leads get treated the same as low-priority ones

✅ The Solution

  • Leads auto-assigned instantly based on smart routing rules
  • Slack/email notifications sent to assigned rep immediately
  • Fair distribution with round-robin and weighted assignments
  • Real-time dashboard showing lead assignment status
  • Priority routing for high-value leads to senior reps

How It Works

1

Lead Enters System

From web form, demo request, or integration

2

Routing Rules Applied

Territory, industry, score, product interest, rep availability

3

Instant Assignment

Lead automatically assigned to best-fit rep

4

Notification Sent

Rep gets Slack/email alert with lead details

5

Backup Handling

If no response in X minutes, escalate to manager

Key Features

Smart assignment by multiple criteria (territory, industry, score, etc.)
Round-robin distribution for fair lead allocation
Weighted distribution based on rep capacity or seniority
Priority routing for high-value or urgent leads
Rep availability checking (vacation, out-of-office)
Instant Slack and email notifications
Overflow and backup rep handling
Lead aging alerts if not contacted within X hours
Assignment history and audit trail
Real-time dashboard with assignment metrics

Works With

HubSpot
Salesforce
Slack
Microsoft Teams
Marketo
Pardot
Zapier
Webhooks

Don't see your tool? We integrate with 100+ platforms.

Perfect For

SMB Sales Teams

2-10 reps managing inbound leads across territories

Enterprise SDR Teams

Large teams with complex territory and product assignments

Partner/Channel Sales

Route leads to internal reps or external partners

Pricing

$1,497

One-time setup + configuration

Optional: $300/month ongoing maintenance & optimization

Includes updates, new rules, performance monitoring, and support

Custom configuration tailored to your workflows

Integration with your existing tools

Testing, training, and documentation

30 days post-launch support

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