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Lead Routing & Assignment

Automatically assign leads by territory, industry, score, and availability

❌ The Problem

  • Sales reps manually assign leads, wasting 5-10 hours/week
  • Leads sit unassigned for hours, killing conversion rates
  • Uneven distribution leads to rep burnout and missed quotas
  • No visibility into who's working which leads
  • High-value leads get treated the same as low-priority ones

✅ The Solution

  • Leads auto-assigned instantly based on smart routing rules
  • Slack/email notifications sent to assigned rep immediately
  • Fair distribution with round-robin and weighted assignments
  • Real-time dashboard showing lead assignment status
  • Priority routing for high-value leads to senior reps

How It Works

1

Lead Enters System

From web form, demo request, or integration

2

Routing Rules Applied

Territory, industry, score, product interest, rep availability

3

Instant Assignment

Lead automatically assigned to best-fit rep

4

Notification Sent

Rep gets Slack/email alert with lead details

5

Backup Handling

If no response in X minutes, escalate to manager

Key Features

Smart assignment by multiple criteria (territory, industry, score, etc.)
Round-robin distribution for fair lead allocation
Weighted distribution based on rep capacity or seniority
Priority routing for high-value or urgent leads
Rep availability checking (vacation, out-of-office)
Instant Slack and email notifications
Overflow and backup rep handling
Lead aging alerts if not contacted within X hours
Assignment history and audit trail
Real-time dashboard with assignment metrics

Works With

HubSpot
Salesforce
Slack
Microsoft Teams
Marketo
Pardot
Zapier
Webhooks

Don't see your tool? We integrate with 100+ platforms.

Perfect For

SMB Sales Teams

2-10 reps managing inbound leads across territories

Enterprise SDR Teams

Large teams with complex territory and product assignments

Partner/Channel Sales

Route leads to internal reps or external partners

Pricing

$2,500

One-time setup + configuration

Optional: $300/month ongoing maintenance & optimization

Includes updates, new rules, performance monitoring, and support

Custom routing logic tailored to your team structure

Integration with your CRM and notification tools

Testing, training, and documentation

30 days post-launch support

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