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AI-Powered Lead Scoring

Machine learning model that scores leads based on historical conversion data

❌ The Problem

  • Traditional scoring models use arbitrary point values
  • Can't identify hidden patterns in conversion data
  • Scoring rules don't evolve with your business
  • Miss high-intent leads that don't fit the template
  • No way to predict conversion probability accurately

✅ The Solution

  • ML model trained on your closed-won deals
  • Behavioral + firmographic scoring combined
  • Continuous model improvement as new data comes in
  • Integration with Clay for automatic enrichment
  • Actual conversion probability (not arbitrary points)

How It Works

1

Historical Analysis

Analyze 100s of closed-won and closed-lost deals to identify patterns

2

Model Training

Train ML model on firmographics, behavior, engagement, and outcomes

3

Real-Time Scoring

Score new leads with predicted conversion probability (0-100%)

4

Enrichment Integration

Auto-enrich leads via Clay before scoring for better accuracy

5

Continuous Learning

Model retrains monthly with new conversion data

Key Features

ML model trained on your closed-won deals
Behavioral + firmographic scoring combined
Continuous model improvement with new data
Integration with Clay for enrichment
Actual conversion probability predictions
Feature importance analysis (what drives conversions)
Automated retraining on monthly schedule
A/B testing of model versions
Explainable AI outputs for transparency
Integration with HubSpot, Salesforce, Attio

Works With

Clay
HubSpot
Python
Salesforce
Attio
Snowflake
n8n
Webhooks

Custom ML models built with Python and integrated into your stack.

Perfect For

B2B SaaS

Predict which leads will convert based on historical patterns

High-Volume Sales

Prioritize thousands of leads with data-driven scoring

Data-Driven Teams

Move beyond rule-based scoring to AI predictions

Pricing

$4,200

One-time setup + model training

Optional: $600/month ongoing maintenance

Includes monthly retraining, model monitoring, and support

Custom ML model trained on your conversion data

Integration with CRM and enrichment tools

Model documentation and feature analysis

30 days post-launch support and tuning

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