Clay Personalization Engine
Generate personalized outreach at scale using Clay's AI research capabilities
❌ The Problem
- →Generic outreach gets ignored and kills response rates
- →Manual research takes 10-15 minutes per prospect
- →Can't personalize at scale without massive team
- →Reps struggle to find relevant talking points
- →No systematic approach to personalization
✅ The Solution
- →Company research automation with Clay
- →AI-generated personalization snippets
- →Multi-channel outreach prep (email, LinkedIn, calls)
- →Bulk enrichment and personalization
- →3-5x higher response rates with tailored messaging
How It Works
Target List Import
Import prospect list into Clay with company names
Company Research
Clay auto-researches company news, tech stack, hiring, and signals
AI Personalization
OpenAI generates tailored talking points for each prospect
Multi-Channel Prep
Create personalized snippets for email, LinkedIn, and calls
CRM Sync
Push personalization data to HubSpot, Salesforce, or outreach tool
Key Features
Works With
Clay's 50+ integrations enable research from any data source.
Perfect For
Outbound SDR Teams
Personalize cold outreach at scale for higher response rates
Account Executives
Research accounts quickly before demos and calls
Marketing Teams
Create personalized ABM campaigns with AI
Pricing
$2,800
One-time setup + configuration
Optional: $400/month ongoing maintenance
Includes template updates, new data sources, and support
Custom Clay workflow for your ICP and use case
AI personalization templates and prompts
CRM integration and field mapping
30 days post-launch support
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