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Clay Personalization Engine

Generate personalized outreach at scale using Clay's AI research capabilities

❌ The Problem

  • Personalized outreach doesn't scale
  • Research for each prospect takes too long
  • Generic messages get ignored
  • AI personalization is generic without context
  • Best reps can't be cloned

✅ The Solution

  • Clay researches every prospect automatically
  • AI generates personalized snippets with context
  • Scales your best rep's research process
  • Personalization that actually feels personal
  • Bulk prep for high-volume outreach

How It Works

1

Prospect List

Import contacts to personalize

2

Clay Research

Auto-gather company and person data

3

AI Analysis

Identify personalization hooks

4

Snippet Generation

Create custom intro lines

5

Export Ready

Formatted for your outreach tool

Key Features

Automated prospect research
Company news and events tracking
Personal achievement finding
AI snippet generation
Tone and style customization
Multi-channel formatting
Bulk processing
Quality scoring
Human review queue
A/B testing variations

Works With

Clay
OpenAI
HubSpot
Salesforce
Outreach
Salesloft
Apollo
LinkedIn

Don't see your tool? We integrate with 100+ platforms.

Perfect For

Outbound SDRs

Scaling personalized outreach

ABM Teams

Account-specific messaging

Sales Leaders

Cloning top performer research

Pricing

$1,797

One-time setup + configuration

Optional: $300/month ongoing maintenance & optimization

Includes updates, new rules, performance monitoring, and support

Custom configuration tailored to your workflows

Integration with your existing tools

Testing, training, and documentation

30 days post-launch support

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