Clay Lead Enrichment Waterfall
Multi-source data enrichment pipeline with Clay's waterfall approach
❌ The Problem
- →Single data provider has incomplete coverage
- →Missing emails and phone numbers kill outreach
- →Manual enrichment doesn't scale
- →Data quality varies by source
- →Enrichment costs add up with multiple tools
✅ The Solution
- →Waterfall approach tries multiple sources
- →Fills gaps that single providers miss
- →Automated enrichment on lead creation
- →Best-available data selected automatically
- →One tool, 50+ data providers
How It Works
Lead Created
Trigger enrichment workflow
Waterfall Start
First data provider queried
Fallback Logic
Missing fields try next source
Best Data Selected
Highest confidence data used
CRM Updated
Enriched data synced back
Key Features
Works With
Don't see your tool? We integrate with 100+ platforms.
Perfect For
Sales Teams
Complete contact data
Marketing
Better segmentation data
ABM Teams
Full account intelligence
Pricing
$1,997
One-time setup + configuration
Optional: $300/month ongoing maintenance & optimization
Includes updates, new rules, performance monitoring, and support
Custom configuration tailored to your workflows
Integration with your existing tools
Testing, training, and documentation
30 days post-launch support
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