Clay Lead Enrichment Waterfall
Multi-source data enrichment pipeline with Clay's waterfall approach
❌ The Problem
- →Incomplete contact and company data in your CRM
- →Manual data enrichment takes hours per batch
- →Single data providers have limited coverage
- →No email addresses or phone numbers for outreach
- →Missing technographic and firmographic data
✅ The Solution
- →Waterfall enrichment across 50+ data providers
- →Automatic job title, company data, and tech stack discovery
- →Email finding and verification with multiple sources
- →Auto-sync enriched data back to CRM in real-time
- →90%+ data coverage with fallback sources
How It Works
Lead Enters System
New lead or contact added to CRM or imported to Clay
Waterfall Enrichment
Clay checks 50+ data providers in sequence until data is found
Data Discovery
Email, phone, job title, company data, tech stack, and more
Verification
Email verification and data quality checks
CRM Sync
Enriched data automatically synced to HubSpot, Salesforce, or Attio
Key Features
Works With
Clay connects to 50+ enrichment providers for maximum coverage.
Perfect For
Outbound Sales Teams
Enrich prospect lists with contact data before outreach
Marketing Teams
Build complete buyer personas with firmographic data
RevOps Teams
Maintain clean, complete CRM data automatically
Pricing
$3,200
One-time setup + configuration
Optional: $400/month ongoing maintenance
Includes waterfall optimization, new provider integrations, and support
Custom Clay waterfall setup with 50+ providers
CRM integration and field mapping
Email verification and data quality setup
30 days post-launch support and optimization
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