Customer Data Platform (CDP) Implementation
Unified customer data platform aggregating all touchpoints
❌ The Problem
- →Customer data fragmented across 10+ tools
- →Can't see complete customer journey across touchpoints
- →Identity resolution fails to merge duplicate profiles
- →No unified view for marketing, sales, and CS teams
- →Can't build accurate segments or cohorts
✅ The Solution
- →Identity resolution across tools
- →Event stream aggregation from all touchpoints
- →Customer 360 profile building
- →Segment creation and sync to operational tools
- →Unified data foundation for personalization
How It Works
Event Collection
Capture events from website, app, CRM, marketing tools via Segment/RudderStack
Identity Resolution
Merge user profiles across devices and anonymous → known transitions
Profile Building
Aggregate all touchpoints into unified customer 360 profiles
Segmentation
Create audience segments based on behavior, attributes, and lifecycle stage
Activation
Sync segments to CRM, email, ads, and other operational tools
Key Features
Works With
CDP implementation with Segment, RudderStack, or custom solution.
Perfect For
Marketing Teams
Build precise audience segments for campaigns
Product Teams
Understand complete customer journey and behavior
Data Teams
Create unified data foundation for analytics
Pricing
$5,500
One-time setup + configuration
Optional: $750/month ongoing maintenance
Includes new source integration, segment management, and support
Custom CDP implementation (Segment, RudderStack, or custom)
Identity resolution and profile merging logic
Event tracking and segment setup
30 days post-launch support
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