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Reverse ETL Activation

Push warehouse data back to operational tools for activation

❌ The Problem

  • Valuable data stuck in the warehouse
  • Marketing can't access computed metrics
  • Manual exports for activation
  • Data gets stale in operational tools
  • No way to action warehouse insights

✅ The Solution

  • Push warehouse data to operational tools
  • Activate segments built in SQL
  • Sync computed fields to CRM
  • Real-time or scheduled updates
  • Turn warehouse into activation platform

How It Works

1

Model Build

Create dbt models or SQL

2

Destination Connect

Link operational tools

3

Mapping Define

Field mapping setup

4

Sync Schedule

Real-time or batched

5

Activate

Data flows to tools

Key Features

Warehouse to tool sync
Audience segment activation
Computed field syncing
Incremental syncs
Real-time option
dbt integration
Field mapping
Change detection
Error handling
Sync monitoring

Works With

Hightouch
Census
dbt
Snowflake
BigQuery
Salesforce
HubSpot
Braze

Don't see your tool? We integrate with 100+ platforms.

Perfect For

Marketing Ops

Activating warehouse segments

Sales Ops

Enriching CRM from warehouse

Data Teams

Operationalizing analytics

Pricing

$2,497

One-time setup + configuration

Optional: $300/month ongoing maintenance & optimization

Includes updates, new rules, performance monitoring, and support

Custom configuration tailored to your workflows

Integration with your existing tools

Testing, training, and documentation

30 days post-launch support

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