Reverse ETL Activation
Push warehouse data back to operational tools for activation
❌ The Problem
- →Computed metrics locked in warehouse, unusable by ops teams
- →Can't activate ML scores or segment insights in CRM
- →Manual CSV exports don't scale
- →Sales and marketing can't use enriched data
- →Data team becomes bottleneck for every request
✅ The Solution
- →Warehouse to CRM/marketing tool sync
- →Audience segment activation automatically
- →Computed field syncing (scores, metrics, flags)
- →Real-time or scheduled updates
- →Self-service for ops teams via Hightouch/Census
How It Works
Warehouse Modeling
dbt models create computed fields, scores, and segments in warehouse
Reverse ETL Setup
Configure Hightouch or Census to read from warehouse
Destination Mapping
Map warehouse fields to CRM, email, ads, or other tools
Sync Configuration
Set up real-time or scheduled syncs with update logic
Activation
Segments and computed fields now available in operational tools
Key Features
Works With
Reverse ETL powered by Hightouch, Census, or custom solution.
Perfect For
RevOps Teams
Sync enriched data and scores back to CRM
Marketing Teams
Activate warehouse segments in email and ads
Data Teams
Enable self-service data activation for ops teams
Pricing
$3,900
One-time setup + configuration
Optional: $550/month ongoing maintenance
Includes new destination setup, sync monitoring, and support
Reverse ETL setup with Hightouch or Census
dbt models for computed fields and segments
Destination mapping and sync configuration
30 days post-launch support
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